Two apps per day – This is the performance at the end of 2012 of the Italian market for mobile applications, which reached 750 new software developed. An increase of 25% over the previous year, while the total number of apps downloaded from the Italian people rose from 500,000 in 2011 to 800,000 in 2012. According to the Mobile Internet Observatory, content & apps of the School of Management of Politecnico di Milano, the market is growing and last year reached a total revenue of 118 million euro with regard to the paid app (+76% compared to 2011). No surprise! The “app economy”, in short, is still growing and even more among the startup is one of the most vibrant areas. According to a study by Juniper Research, in 2017 160 billion applications will be downloaded from various furniture store. The vast majority of these, however, will be free apps that, thanks to freemium versions and also to new forms of advertising, in some cases, will guarantee higher income for developers.
- Mobile App Marketing, App Retention, and Building Real Customer Relationships (moz.com)
- 160 billion mobile apps to be downloaded in 2017 (vr-zone.com)
- How Mobile App Stores will Develop New Social Features (geobrava.wordpress.com)